Apple vs Meta: Zuckerberg’s latest “advertising slap” to promote WhatsApp

The rivalry between Apple and Meta (formerly known as Facebook) has existed since the beginning of both companies. These two companies are two of the most avant-garde when it comes to technological advances. That is why there is always a particular competition to show who is better, and this time Zuckerberg has decided to be very direct.

Mark Zuckerberg, CEO of Meta, is known for being a calm person. Many compare him to a robot since they say he has no feelings and is not very expressive, so many people have been surprised by what he said in his last Instagram post.

Everyone knows that the race to be number one is long, and that part of this process has to do with the “hot spot” between competitors, but it is always surprising when one clearly says he is better than the other. And it is that this is what Zuckerberg has done from his personal Instagram account, where in a photo of a WhatsApp advertising poster, he has written: ” WhatsApp is much more private and secure than iMessage , with end-to-end encryption that works on both iPhones and Androids, including group chats. With WhatsApp you can also set all new chats to disappear at the touch of a button. And last year we introduced end-to-end encrypted backups too. All of this doesn’t iMessage still has it.”

iMessage is Apple’s messaging service and a clear competitor to WhatsApp for iPhone users. That’s why Zuckerberg has gone to great lengths to prove (with words) that his service is much more secure and better equipped to protect your messages than what iMessage offers. However, anyone who follows the two companies closely knows that this results from the growing tension between the two.

Meta recently accused Apple of hurting small business advertising with its new policy allowing users to opt-out of app tracking. It seems that these scuffles have to do with the fact that the apple company is going to present its virtual reality / augmented reality equipment soon, which is going to be another aspect in which Apple and Meta are going to have to compete.

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